Affordable Brochure/Flyer Design
Call 614/273-0845
Cloud 8 Graphic Design Services

Local Service: Dublin, Hilliard, Upper Arlington, Westerville, Gahanna, Worthington, Powell & Metro Columbus, OH area

Design, print and mail. Low prices brochures and flyers.

An entry from the Cloud 8 Printing Blog

Six Ways To Tell The Difference

Affordable Brochure Printing And Design
vs Cheap Brochure Printing And Design

It is important to understand the difference between affordable brochure printing and design vs cheap brochure printing and design. Skimping on quality here will cost you money. You need not spend a lot of money, but you do have to maintain quality standards.

Business printing is one of the few expenses in the world of running a small business that has actually gone down in cost. Printers are now "gang printing" (printing like formatted projects at the same time thus avoiding having to change their plate setup) and much of that savings has been passed down to the clients. That is you.

So smart marketers are putting some of that savings to good use by improving their art and presentation. Plus brochure artwork now can do double duty by being posted on your company website. So now you not only have another medium to tout your message, but the addition of your brochure's content can add relevance to your website and thus optimize your search engine capability. And improved search presence means money in your pocket.

That's why the look and content of your printed brochures and flyers should not be taken lightly. So here are six absolute rules that will define your work as affordable business printing and graphic design and not cheap business printing and graphic design.

#1 Don't even think about submiting amateur looking artwork done in Microsoft Word or Publisher for printing.

#2 Don't try to save money by having your brother-in-law do your artwork for you unless he is very proficient.

#3 Don't use low resolution photos like web photos on printed pieces; they will make your business look "schlocky".

#4 Don't print your brochures on a home printer or copy machine.

#5 Don't print on cheap paper. Print brochures on 100# Text or 14 Point for Postcards; it's not much more expensive.

#6 Don't forget to proof your brochure at least three times. It should also be looked at by at least two people.

In other words, don't rush the process at the last minute and for God's sake don't skimp. This is your business, your livelyhood. Skimping isn't saving. Being efficient is saving. Look for affordable graphic design, but make sure it is done at a professional level. Shop around for good pricing on quality printing and affordable professional graphic design. Or better yet, find yourself a company who will offer you a good deal on a package of professional design and top quality printing on prime paper stock.

I'm not telling you anything you probably don't already know. But some of life's most important lessons need restating now and again. In tough economic times people ignore the common sense lessons it took them a lifetime to aquire. If your business deals with the public you probably complain about the same thing when your clients try to cut corners to save a few bucks.

Understand the difference between affordable brochure printing and cheap brochure printing. Affordable brochure printing means that the final product is a brochure you are proud of to represent your company, product or service.

For more information on affordable business printing and graphic design; please call us at (614) 273-0845. Friend us on Facebook us at the bottom of this page.

Brochures are printed in full color on one or two sides with 4 paper stocks to choose from and are available in many popular sizes and folding options.

Paper Options:

1. House Paper:
   100# Gloss Text is our normal house stock
   95# Gloss Cover is our normal house stock
   100# Uncoated Cover is our normal house stock
   70# Uncoated Offset Smooth Text is our normal house stock
2. Green Paper:
   100# Gloss Text is our Go Green stock
   95# Gloss Cover is our Go Green stock
   100# Uncoated Cover is our Go Green stock
   70# Uncoated Offset Smooth Text is our Go Green stock
   (10% post consumer waste and 30% recycled)

If you want Green Printing, go to our Pricing Calculator and select the paper with Go Green in the name. Your order will be printed on green paper for no extra charge.

For more information on Green Printing, click here.

Coating Options:

1. AQ Coating (Semi-Gloss) on both sides only for gloss stocks
2. UV Coating (High-Gloss) on both sides only for 100# Text stocks
3. Uncoated stocks have no gloss coating

Folding Options:

1. Tri-Fold
2. Half-Fold
3. Z-Fold
4. And more

Turnaround Time:

1. 2-3 Days on 100# Text stocks
2. 5 Days on all other stocks

For example on 2-3 Day Turnaround, if you send your files before 10:30 a.m. (PST) on Monday, you will receive an online proof within a few hours. If you approve your proof before 4:00 p.m. (PST) on Monday, then your job will be ready for pick-up or shipping at 4:00 p.m. (PST) on Wednesday or Thursday.

Note: Turnaround time begins from the time of proof approval.

Custom Estimates:

For custom orders or quantities over 20,000, please click here for a custom estimates.

We service the following Columbus, Ohio areas for designing postcards,brochures,flyers,banners,web sites,club cards,business cards and any other graphic design project. Baltimore,Bexley,Blacklick,Bucyrus,Canal Winchester,Chillicothe,Circleville, Clintonville, Columbus,Delaware,Dublin,Frankfort,Gahanna,Galena,German Village, Grandview, Grandview Heights, Granville, Grove City, Groveport,Heath,Hebron,Hilliard,Lewis Center,London,Marble Cliff,Marion,Marysville, Mifflin, Minerva Park,Mount Sterling,New Albany,Newark,Obetz, Pataskala, Pickerington, Powell, Reynoldsburg, Riverlea,Sunbury,Upper Arlington, Urbancrest, Valleyview, West Jefferson, Westerville, Whitehall, Worthington. Plus anywhere USA.